Billboard Advertising

In 2025, Proven Winners' billboard ads will generate 14.6 million impressions in the top U.S. DMAs across traditionally contracted space and Digital Out of Home (DOOH) network buys.  The creative for all five billboard designs went through multiple rounds of digital eye-tracking to ensure they were optimized for brand recognition and readability.

U.S. Billboards:

2025 Plans for U.S. Weather-Triggered Campaigns

Proven Winners’ 2025 weather-triggered campaigns will only run when temperatures are favorable for gardening in each region. (See trigger details below.) These ads will run on a DOOH Network across 31 markets and feature a mix of National Plants of the Year and new and top-selling varieties.  

CANADIAN BILLBOARDS

FRENCH-CANADIAN BILLBOARDS

2025 Schedule for Canadian Billboards

Our Canadian billboard campaigns aim to build brand awareness and drive garden centre sales during peak season. All Canadian billboards are digital panels with scheduled plays ranging from six to ten seconds. For additional details on billboard locations, panel sizes or creative rotation, please contact Cara. 

The 2025 Canadian outdoor campaigns will be displayed in the following Canadian markets this spring: