Social Media Manager
Details
Location: DeKalb, IL
Department: Marketing
Classification:
Full-Time
Year Round
Remote
Posted: February 20, 2026 at 12:00 am
Job Summary
The Social Media Manager is responsible for leading the strategic consolidation, management, and growth of Proven Winners® social media presence across all platforms. This role combines strategic planning with handson execution, requiring expertise in social media account consolidation, platform migration, and community management within the horticulture and home gardening industry. The position will initially focus on streamlining Proven Winners' social media ecosystem following the recent company merger, reducing channel redundancy while preserving audience engagement and brand equity. Following successful consolidation, the role will transition to ongoing content creation, community management, and social media growth initiatives that drive brand awareness, consumer engagement, and sales.
Essential Functions
- Lead the strategic consolidation of Proven Winners' social media accounts, conducting comprehensive audits and developing prioritized merger timelines with platform-specific technical requirements
- Execute account mergers, migrations, and closures according to platform guidelines while implementing follower migration strategies to ensure minimal audience loss and maintained engagement rates
- Archive and repurpose valuable content from closed accounts, collaborating with IT and legal teams to ensure proper account access, ownership transfers, and brand protection
- Develop and document new social media governance structure, including account ownership, access protocols, and approval workflows for the consolidated ecosystem
- Create and execute communication plans for audiences, employees, and partners while monitoring consolidation metrics and adjusting strategies to optimize results
- Develop and execute comprehensive social media strategy aligned with Proven Winners® brand standards, creating and scheduling engaging content tailored to each platform's strengths and audience preferences
- Manage content calendars ensuring consistent posting schedules aligned with marketing campaigns, product launches, and seasonal initiatives while maintaining brand consistency across all touchpoints
- Build and nurture online communities through proactive engagement, responding to comments, messages, and reviews in a timely manner while partnering with influencers and brand ambassadors to amplify reach
- Monitor social media trends, platform updates, competitor activities, and horticulture industry patterns to identify opportunities and inform content strategy
- Analyze performance metrics, prepare regular reports, and make data-driven recommendations while managing social media advertising budgets and optimizing campaigns for maximum ROI
Required Knowledge, Skills, and Abilities
- Expert knowledge of major social media platforms (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn) including platform-specific best practices, algorithms, and features
- Strong strategic planning abilities with experience developing and executing comprehensive social media strategies
- Proficiency with social media management tools (Hootsuite, Sprout Social, Later, or similar platforms)
- Experience with social media analytics and reporting tools to track performance metrics and ROI
- Excellent written and verbal communication skills with ability to craft compelling, brand-aligned content
- Knowledge of paid social advertising across multiple platforms
- Ability to work independently in a remote environment while maintaining strong collaboration with distributed teams
- Graphic design skills (Adobe Creative Suite experience a plus)
- Understanding of SEO, content marketing, and digital marketing principles
- Passion for plants, gardening, and the horticulture industry
Education and Experience Requirements
- Bachelor's Degree in Marketing, Communications, Digital Media, or related field with minimum 4-6 years of professional social media management experience
- Demonstrated experience managing social media consolidation, account mergers, or platform migration projects
- Experience in horticulture, agriculture, consumer packaged goods, or lifestyle brands strongly preferred
- Proven track record of growing social media audiences and driving measurable engagement across multiple platforms
Benefits and Compensation
This range reflects the expected compensation for candidates who meet the listed qualifications. Actual compensation may vary based on skills, experience, and internal equity.
Base salary: $75,000.00 – $90,000.00 per year.
This position is eligible for the following benefits:
- Paid time off (PTO, Paid Leave, holidays)
- Disability insurance
- Employee assistance program
- 401(k) matching
- Dental insurance
- Vision insurance
How to Apply
Submit your resume and cover letter to Mary Espinoza (mary@provenwinners.com) .
