Outside Sales Representative - West

Job Summary

Essential Functions

1. Create and execute a territory sales plan designed to retain existing customers, generate new customers, increase purchases from existing accounts, and expand Proven Winners market presence for liner products and programs.
2. Travel at least 40% of the time for on-road sales activity, including customer visits, broker or distributor visits, trade shows, presentations, and other sales events.
3. Utilize Salesforce and other approved customer relationship management tools to manage accounts, document activity, track opportunities, maintain pipeline visibility, prepare forecasts, and support sales analytics and performance reporting.
4. Work closely with broker and distributor representatives to target accounts, increase existing customer purchases, secure customer commitments and expand reach within the assigned territory.
5. Develop new business through cold calls, prospecting, referral follow-up, trade show follow-up, and ongoing outreach to target accounts and secure customer commitments and orders.
6. Collaborate with internal teams to support optimum product sales, order accuracy, delivery execution, and strong customer satisfaction.
7. Develop and deliver customer-specific presentations, seminars, and educational programs that support liner sales and customer understanding.
8. Introduce, define, expand, and consistently maintain the Proven Winners brand in the marketplace through customer education, presentations, and Certified Garden Center training.
9. Participate in weekly and monthly sales meetings and other team meetings to share customer feedback, industry trends, competitive developments, and recommendations for action.

Required Knowledge, Skills, and Abilities

• Strong outside sales, territory management, relationship management, and business development skills with the ability to increase penetration in existing accounts and win new business.
• Excellent verbal, written, and presentation skills, with a customer-service mindset and the ability to communicate effectively with customers, brokers, and internal teams.
• Demonstrated ability to use Salesforce consistently and effectively for account management, opportunity tracking, sales analytics, reporting, forecasting, and follow-through.
• Effective negotiation, problem-solving, and issue-resolution skills, including the ability to research concerns, determine appropriate action, and communicate clearly through resolution.
• Ability to work collaboratively and professionally with customers, broker or distributor representatives, marketing, operations, and other internal departments.
• Strong organizational skills, follow-up discipline, and the ability to manage multiple priorities in a fast-paced, seasonal business environment.
• Ability to work independently, establish priorities, adjust schedules as needed, and maintain accountability for results with limited supervision.
• Working knowledge of horticulture products, liner programs, merchandising, and customer education practices is preferred.

Education and Experience Requirements

• Associate degree or equivalent in marketing, sales, horticulture, or a related field preferred.
• Three to five years of sales experience with a verifiable track record; outside sales experience preferred.
• Strong proficiency with Microsoft Office, including Word, Excel, and Outlook.
• Previous horticultural background preferred.
• Experience with Salesforce or related tools preferred.

Benefits and Compensation