Inside Sales Representative

Job Summary

Essential Functions

1. Manage an assigned portfolio of inside accounts across grower, retail, or landscaper segments; develop and execute account plans to retain customers, grow order volume, and expand program participation.
2. Conduct proactive outreach to existing and prospective customers via phone, email, and video to present products, programs, and seasonal promotions, and secure orders.
3. Respond promptly to inbound customer inquiries, product questions, order requests, and program interest; convert inquiries into sales opportunities at a high rate.
4. Utilize Salesforce to manage all account activity, document customer interactions, track opportunities, maintain pipeline visibility, prepare forecasts, and support performance reporting.
5. Develop new business within assigned accounts and through prospecting, referral follow-up, and cold outreach to target customers identified in collaboration with the sales team.
6. Collaborate with outside sales representatives, retail solutions managers, and grower account managers to ensure seamless coverage and coordinated account strategy on shared accounts.
7. Stay current on Proven Winners product lines, genetics introductions, program updates, promotional calendars, and competitive offerings; communicate this knowledge to customers with confidence.
8. Support order accuracy and follow-through by coordinating with customer service, operations, and fulfillment teams on order status, substitutions, and delivery communications.
9. Introduce, promote, and support Proven Winners programs including branded signage, point-of-sale materials, Certified Garden Center training, and digital tools relevant to inside accounts.
10. Participate in weekly sales team meetings, sharing customer feedback, market intelligence, and recommendations for program or process improvements.

Required Knowledge, Skills, and Abilities

• Strong inside sales, account management, or customer relationship skills with a demonstrated ability to close business and grow accounts over the phone and digitally.
• Excellent verbal and written communication skills; professional, confident, and persuasive in remote selling environments.
• Demonstrated ability to use Salesforce consistently and effectively for account management, opportunity tracking, forecasting, and follow-through.
• Strong organizational skills and follow-up discipline; ability to manage a high-volume account portfolio while maintaining accuracy and responsiveness.
• Collaborative mindset and the ability to work effectively with outside sales, customer service, marketing, and operations teams.
• Self-motivated and accountable; comfortable managing independent workload with limited supervision while consistently hitting activity and revenue targets.
• Working knowledge of horticulture, garden center products, or branded consumer programs preferred but not required.

Education and Experience Requirements

• Associate's degree or equivalent in business, marketing, horticulture, or a related field preferred.
• Two to four years of inside-sales, account management, or customer service experience with a demonstrated track record of meeting or exceeding targets.
• Experience in horticulture, agriculture, or consumer goods preferred.
• Proficiency in Microsoft Office (Word, Excel, Outlook).
• Salesforce or equivalent CRM experience preferred.

Benefits and Compensation