leafjoy® bring nature inside - Retailers Guide
Reinventing Houseplants
The houseplant trend continues to flourish. Yet, IGCs often struggle to find premium genetics that are both clean and readily available. To address this need, we've joined forces with The Plant Company to launch innovative leafjoy® houseplants. By combining our expertise with The Plant Company's cutting-edge cultivation techniques, we're providing IGCs with a reliable source of high-quality plants and supporting them with our proven consumer marketing strategies.
FROM DELIVERY TO SHOPPING CART: NO QUARANTINE
Simply unpack and display—no additional prep required. Each plant arrives meticulously labeled, polished, and free from pests and diseases. With low quantity minimums, you can order the exact number of plants to optimize your inventory and avoid the need for quarantining.
Unmatched Quality
The Plant Company is committed to providing only the healthiest, most resilient houseplants. They source only the finest genetics from around the globe before they introduce plants into leafjoy collections. Our plants are meticulously propagated through tissue culture and undergo rigorous virus-indexing to ensure uniformity and robust growth. Grown in cutting-edge European greenhouses equipped with ErfGoed flooring and advanced shade cloth systems, each leafjoy crop is cultivated to exacting standards, surpassing industry norms. This dedication to quality results in superior plants that thrive in any environment.
Retail-Ready
The Plant Company is revolutionizing the houseplant industry with its commitment to exceptional quality, presentation and delivery. Your leafjoy plants will arrive in pristine condition, free from weeds and pests, thanks to our meticulous production process. Each pot is thoughtfully labeled with the plant's specific variety, streamlining the intake and inventory management process. Additionally, our pre-shipment leaf-shining ensures your plants are ready for immediate display, saving your staff time and effort. With leafjoy, you can elevate your retail offerings and delight your customers.
POTTED LEAFJOY SIZE OPTIONS 
The leafjoy collection is continually expanding, offering a variety of profit margins and retail price points. The distinctive tan grower pots enhance the visual appeal of leafjoy plants on your retail bench.
To capitalize on the growing market, we've conducted market research which has revealed that over 60% of shoppers purchase houseplants as gifts. In response, we've introduced upgraded ceramic and jute cache pots to elevate your gift offerings, should you so choose.
HOW TO ORDER
Ordering leafjoy houseplants is simple and convenient. Contact The Plant Company directly via email at Sales@ThePlantCompany.com or by phone at 540.487.4043. Our flexible ordering system allows you to tailor your inventory needs. Order the perfect amount of leafjoy plants for your store, whether it's a low-volume shipment or a larger refill. Choose from our current stock or collaborate with us to create a customized order specific to your store's demands.
We prioritize the safe arrival of your plants. During colder months, heat packs and pallet shrouds are used to insulate and protect your shipment, ensuring your leafjoy plants arrive healthy and ready for immediate sale. Our pallets offer complete flexibility, allowing you to combine various case sizes from our 12cm, 17cm, leafjoy littles™, and leafjoy H20® lines. Additionally, you can customize the plant varieties within each case for a diverse selection. Minimum orders are accommodating, starting as low as ten cases.
leafjoy H2o series Retail Guide
leafjoy Best Pricing Guide
Marketing Solutions for Retailers
Proven Winners has long believed that A Better Garden Starts with a Better Plant®. Our leafjoy program embodies this philosophy, leveraging the finest genetics available in the industry. By offering a captivating array of houseplants, we aim to elevate the gardening experience for both novice and seasoned enthusiasts, providing retailers with an exciting and profitable opportunity.
LEAFJOY LABELS AND POP
Large, variety-specific labels on wooden stakes are included with every leafjoy houseplant. You won’t find generic labels that simply state “Houseplant – for bright light” on our plants. Every leafjoy plant is identified by genus and cultivar, and the labels include easy to follow care instructions. You'll find they streamline the retail process, making it easy for your staff to receive and merchandise the plants. They also serve as informative point-of-purchase signage, empowering your customers to make informed selections.
Every leafjoy label includes:
• Variety name including genus, species (if applicable) and cultivar
• Lifestyle image showing the plant in use
• Collection information which guides the shopper where to use the plant in their home
• Easy to understand care information
• QR code link to learn more
LEAFJOY PRODUCT GROUPS
 PREMIUM Available to all customers, standard style label included |  BOUTIQUE Exclusive to IGCs, premium label included |   COLLECTOR'S EDITIONExclusive to IGCs, premium label included |
See what plants are included in each of the leafjoy® selling groups- download PDF.
leafjoy Collections
leafjoy® H2O®
The Easiest Houseplants Consumers Will Ever Own.
We've heard from consumers that caring for houseplants can be daunting. To address this, we've developed leafjoy H2O hydroponic bottle gardens - a unique and innovative concept that simplifies plant ownership. These low-maintenance plants have proven to make highly successful impulse purchases, inticing both novice and experienced plant collectors.
Our leafjoy H2O plants thrive with minimal care, requiring only monthly watering or refilling when the vessel is nearly empty. They adapt to various light conditions, making them suitable for windowsills, desks, nightstands, bathrooms, kitchens and more. With a lifespan of six months to a year or longer, these plants offer long-lasting enjoyment.
To maximize sales, leafjoy H2O products can be timed to coordinate with key gift-giving occasions and holidays using our modern point-of-purchase signage and rack system. These affordable and stylish plants make the perfect gifts for teachers, employees, neighbors, friends and family.
View the plants that are available in our leafjoy H2O line: Minis or Bowls and Beakers
leafjoy® littles™
Good things grow in small packages.
Our leafjoy littles have made a huge impression in a small footprint since their debut in 2023. Now, we’ve expanded our offering to over 40 different varieties in the line for 2024. These adorable 9cm houseplants offer an affordable entry point for novice plant collectors, allowing them to explore the joy of plant ownership without the commitment of larger, more expensive specimens. They satisfy novice plant collectors’ desires to nurture and learn about houseplants without the pressure of caring for larger, more expensive plants.
Key differentiators:
• Innovative varieties of high quality houseplants in a sampler size
• Wide assortment of colors and types for varying light levels
• Premium genetics resulting in strong, healthy plants - Over 40 different varieties of leafjoy littles are currently available.
• Backed by the power of Proven Winners multi-media marketing campaigns
Unlike other 9cm houseplants, leafjoy littles come with variety-specific labels that include helpful care information.
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